Ciocco.it winner of the Special Star for Art Direction
1/17/2014

Ciocco.it winner of the Special Star for Art Direction

Ciocco.it, winner of the MediaStars Award- Special Star for Art Direction and nominated for the internet category.

There was great excitement in the Marketing & Communications offices of Il Ciocco Tenuta e Parco  and great was the satisfaction of FullSix, the communication agency who developed the website.

 

What is MediaStars?

MediaStars is the Italian Advertising Professional Award.  The national award is now at its XVIII edition and distinguishes itself for its efforts in valuing the professionalisms and talent of those working in the advertising and communication fields and honors the best advertising campaigns by awarding the MediaStars Star, and the professionals that created them  are assigning the Special Stars as well as being named in the Register of Best Professionals, published in the MediaStars Annual. 

It is an award bestowed to those who work well,  who put passion into their work and are always striving to improve and achieve important professional goals.  The award’s objective is to offer an important career contribution, in a strictly technical field, creating successful advertising communication.

 

The Il Ciocco website

“The Living Mountain”:  this is the concept that FullSix has elaborated and developed for Il Ciocco, the wonderful Tuscan estate.  Thanks to a “Vertical Flow” navigation, the user is able to live the entire mountain traveling from one altitude to the next anticipating the excitement of discovering a world apart.  The choice of a highly emotional, narrative and experiential  positioning accompanies the user throughout the website: not just a simple showcase of a place but an experience.