The Serchio Valley as you have never seen it before

The Serchio Valley as you have never seen it before

Lucca, 18 October.

Two hundred pages accompanied by images of an emerging photographer, Alessandro Puccinelli (texts by Gilberto Bedini).  At you fingertips, all the secrets and knowledge to explore a land that is experiencing a time of re-discovery.  It is a story of an open-air museum with its villages, churches and historic buildings. It is a detailed description of a magical landscape that has bewitched artists of all kind over the ages.

On the occasion of the centennial of the death of one of its most illustrious guests, Giovanni Pascoli, the book will be available in bookstores in the Italian and English versions.  "Lands of Tuscany: The Serchio Valley", published by PubliEd and edited by Alessandro Stefani.

The book will be presented on Friday, 19 October at 6:00 p.m. in the auditorium of the Fondazione Banca del Monte di Lucca (Piazza San Martino, 7) with the participation of President Alberto Del Carlo and Senator Andrea Marcucci and two special guests: the painter Mario Madiai that has portrayed the Valley in his works many times and the writer Flavia Piccinni.

A photographic exhibition will be inaugurated on the ground floor of the Banca del Monte di Lucca (Piazza San Martino, 4) with a selection of images from the book, photographed by Alessandro Puccinelli.  The exhibition will be open until the end of October during the opening hours of the bank.

Among the many stories collected in "Lands of Tuscany:  The Serchio Valley", there is a chapter dedicated to Il Ciocco, the largest tourist complex founded in the late 60's, with the story of the Marcucci Family.  The story begins from the time Luigi (Guelfo's father - founder of the resort) emigrated to the United States during the beginning of the 1900 where, in Chicago, he began his own company in the bakery industry.

The book is an important historical and nature manual and on the other hand an intelligent tourist guide that is partucularly notable for being the first publication to have a unified vision of the Serchio Valley.

"The Serchio Valley is a source of constant discoveries and rediscoveries" says the President of the Fondazione Banca del Monte di Lucca, Alberto Del Carlo - this is demonstrated by the many events such as the Serchio of the Muse and in particular those organized in occasion of the Pascoli centennial, some of which with the contribution and initiative of the Fondazione Banca del Monte di Lucca.  One such initiative is a compition addressed to Italian students in our country and abroad.  Another initiative is the exhibition "My Dear City" dedicated to the relationship between the poet and the City of Lucca, curated by Professor Sereni.  Even on this occasion, when it comes to enhancing the territory's riches, we have not missed the opportunity of contributing with our support.

This book celebrates all of these riches beginning with the one that embraces all of them: beauty.

Alessandro Stefani, Editor of the book, was particularly satifsfied with the book."We wanted to narrate the poetry of a land that has managed to retain its originality without losing momentum for innovation.  A complicated challenge that can be overcome in the Serchio Valley.  The many individualities of this land are accompanied by photographs and texts.  I hope this will be an invitation to reflection and at the same time to travel.

After Lucca, the book will be presented in the coming weeks in Florence, Pisa and Rome. 

Press Release - 18 ottobre, 2012