Internet and Videomusic two anniversaries
On 1 January 1983, Vinton Cerf e Robert Kahn, young american computer scientists working for the Defense Advanced Research Projects Agency (Darpa), the central research and development agency for the department of defense responsible for the development of new technologies for use by the military, in collaboration with Jon Postel and a large team, finally reached their goal after many years of work: a "common language" for computers. Six years later, in 1989, the British computer scientist Sir Tim Berners-Lee, implemented the first successful communication between a Hypertext Transfer Protocol (HTTP) client and server via the Internet. The World Wide Web (WWW) was born on August 6, 1991, when the first web page was launched on the internet by Sir Tim Berners-Lee. In the same distant year of 1983, towards the end, in November, an agreement was signed for the founding of the first Italian videomusic network.
Videomusic officialy airs the night between the 1st and 2nd of april 1984 from the production center located at Il Ciocco. It opened with the video by Lionel Ritchie "All Night Long" and followed by "Video Killed the Radio Star" by the Buggles. The logo consisted of a green M with the word "video" on it; created and designed by Graziano Gregori (a now world famous set-designer) and the set was created by Bruno Rubeo, who went on to become a production designer and frequent collaborator of directors Taylor Hackford and Oliver Stone.
A new television run by young people for young people; fans of the new musicvideo genre. The new music television completely dedicated all its efforts to videoclips, music programs, interviews and live. Initially there were four DJs: Rick Hutton, Clive Griffiths, Johnny Parker and Tiziana Cappetti. Later came Claudio De Tommasi, Antonella Monetti, Elisa Jane Satta, Attilio Grilloni and others, better known and less known, such as Lorenzo Scoles who made his debute with Lo Sconosciuto.
There was a 24 hour video rotation with various programs such as On The Air hosted, among others, by Gianfranco Monti, Marco Baldini e Rupert. Many of the programs became cult: Hot Line, Heavy con Kleever, Blue night and Moka Choc hosted by Clare Ann Matz, Segnali di Fumo, Crazy Time, Rock Revolution hosted by Mixo, Metropolis, Zona Mito, Le Ombre, authors and hosts, Gianfranco Monti and Alberto Lorenzini and Roxy Bar hosted by Red Ronnie. But Videomusc also became famous for shooting live concerts of some of the biggest names in rock on tour in taly. The dierction of live concerts began with Videomusic, directed by Ruggero Montingelli and later by Gabriele Cazzola.
On 3 March 1995, Videomusic is sold by the Marcucci family.
There, on the mountain of Il Ciocco in Barga, in a matter of a few months, Videomusic becomes the first music television in Italy and Europe intended for an audience of young people with its own special personality and audience.