ADCI Awards 2013
The ADCI Awards is the most sought-after award among Italian creatives.
Every year, the ADCI panel of judges select most of the advertising communication produced in the last 12 months and award the best works with the ADCI Awars and the Grand Prix. The only criterion used is the evaluation of the creative quality and the fact that the work was actually published.
The Ciocco website will take part in the 2013 competition. "The Living Mountain": this is the concept developed and elaborated for Il Ciocco,
the wonderful Tuscan estate. Thanks to a "Vertical Flow" navigation, the user is able to experience the entire mountain in a complete exploration. A full-immersion tha permits you to travel to the different altitudes, anticipating the excitement of discovering a whole world apart. The choice of going with a highly emotional, narrative, and experiential positioning which accompanies you throughout the website. It is not a simple
showcase of a place, but a revisitation of the experiential paths, from the services to the activities to the landscapes of Il Ciocco.
Only the best ideas, the most innovative, are awarded the gold, silver and bronze.